Mondavi Corporation

The Robert Mondavi Corporation Today the forces of globalization and consolidation are font to face with the drink industry. The old world producers: France, Spain, and Italy, continue to hasten the market while the new world producers such as the US, Argentina, Australia, Chile, and South Africa have been making inroads into the global and increasingly disputative drink market. The Robert Mondavi Corporation has produced some of the most respected wine-coloured labels around the world, gaining a reputation of superior quality. Mondavi is known passim the world for its quality wines, but the percentage of foreign gross revenue for the go with is actu anyy relatively small. In 1994, only 6 % of the companys $200 million sales were made outside of the conjoin States. However, world(prenominal) operations represent a real prospect for the company to grow, especially in countries with markets that do non just drink significant amounts of wine, for example Asi an countries. The company in like way has excellent opportunities in working with some of the new wine producing countries such as South Africa and Argentina. I believe that the come apart factor to success is to develop an internal commitment to an international relations program and support it with adequate resources. The Robert Mondavi Corporation has not dedicated a large staff to international development.

I urge Mondavi to establish an international division structure creating a division designated to handle all of international operations. This structure takes a great deal of the burden off the chief ex ecutive director officer, Michael Mondavi, a! nd designates the head of the international division to coordinate and monitoring device all overseas activities. The vice-president of international operations reports directly to Mr. Mondavi regarding all international matters and this ensures that the international focus receives top management attention. This administration is slap-up for the Mondavi Corporation because it is a medium sized... If you want to brook a full essay, order it on our website: BestEssayCheap.com

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