Document Comentary Essay Example | Topics and Well Written Essays - 1500 words

Document Comentary - Essay Example Though people with such thinking are in absolute minority, but the fact that they are carrying out the bomb blasts, the killings and the hate campaign in the name of Jihad, has brought a bad name to the Islamic community. While often citing Allah and the Holy Quran, these anti-social elements have put the entire Islamic community on defensive. Though there are Muslim leaders, who have often expressed their opinions against the campaigns carried out by such groups, but it failed to have much impact as there were some others, who have also been assisting the terror elements. The lack of unity amongst the Islamic nations has further aggravated the problem. Many countries in the Gulf nations are economically well off and are the key suppliers of oil to the world community in general. But the fact that these countries are dependent on Europe or America for needs like defence and other strategic requirements. This has compelled Crown Prince Abdullah to come out with a call for unity amongst the Islamic world. The leader with a modern and broad outlook has been trying to emphasise that the Islamic world must use afflictions and catastrophes as opportunities and challenges for making a self scrutiny. The key objective of the document is to seek unity amongst the Islamic nations, to review the happening that are taking place in the name of Islam to find out ways and means for repairing such errors. HRH Prince Abdullah bin Abdulaziz feels that such an introspection is a must for a broader unity amongst the Islamic nations in general and Gulf nations in particular. The audience includes members of GCC, opinion builders and the media persons attending the conference. While sending across a strong message of solidarity amongst the gulf nations, Prince Abdullah is candid enough to admit the weaker areas lapses being committed by some of the Islamic nation. This has provided covert or overt support to the anti-social elements. The

Witchcraft and Violence in the World Today Essay

Witchcraft and Violence in the World Today - Essay Example As history has shown, fear is a powerful motivator. Perhaps the most well-known example in the United States would be the Salem witch trials in seventeenth-century Massachusetts. This type of violence, often driven by personal vengeance or mass hysteria, can still be found in the world today, and in fact, there are many examples of just such a fear of the unknown causing people to lash out against their neighbors. In the modern world there are several different definitions for the term â€Å"witchcraft.† Stephen Hayes provides an excellent analysis of the problems associated with the terminology as it is used by various people around the world. According to Hayes, many people use the word witchcraft in a traditional manner. To these people using witchcraft means to use dark or black magic to cause harm to others. In essence, these people see the use of witchcraft as evil. In contrast, many followers of the neopagan religion Wicca use the term witchcraft synonymously for their religion. To Wiccans there is nothing evil about the term, save for the violence that was committed against alleged witches throughout history. This paper will use the more traditional definition of witchcraft. The reasoning for this choice can best be summarized by Hayes: â€Å"In normal, non-Wiccan usage †¦ the essence of witchcraft and sorcery is the causing of harm to persons or property by invisible occult means† (339). Tanzania is a country in eastern Africa lying on the Indian Ocean. The majority of the population in this country believes in witchcraft, similar to the beliefs in many other areas of Africa. Elderly women in Tanzania are often accused of witchcraft and murdered. Additionally, according to some researchers, in years when Tanzania suffers unusual rainfall either by drought or flooding then the murders of accused witches double (Kristof, par. 3). However, weather is not the only cause for these murders. Many of the murders are also performed at the beh est of traditional healers who blame the elderly women of performing witchcraft to cause illness in their patients (Dickinson, par. 2). Clearly the murders in Tanzania have many different causes at their roots. Other areas of Africa also have problems with violence against those accused of witchcraft. The Democratic Republic of Congo is located in western central Africa. It, like its eastern neighbor Tanzania, also has problems with attacks on â€Å"witches.† In 2008 there was a massive scare in the country surrounding purported thefts of men’s penises. Several cases of attempted lynching occurred during the incident in which suspected sorcerers were â€Å"accused of using black magic to steal or shrink men’s penises† (Bavier, par. 1). Police in Kinshasa arrested the accused witches as well as their alleged victims in order to avoid the murders associated with a similar incident a decade earlier in Ghana, another African country. The continent of Africa i s not the only place in the world where violence occurs against those who purportedly practice witchcraft. According to Tess Eastman, a woman in India was recently tied to a tree and beaten for being a witch (par. 1). The violence in this case was initiated by a man who had admitted to hiring the woman to heal his wife with magic and prayer. However, the man subsequently accused the woman of witchcraft when his wife’s condition worsened. This accusation was enough for the violence to happen. The attack, while not fatal for the accused witch, was violent enough to result in the arrest of six people, including the original hirer of the woman. While it would be tempting to believe that violence against accused witches only happens halfway around the world from the United States,

Factors Influencing Buyer Behaviour in Events

Factors Influencing Buyer Behaviour in Events Event Stakeholder Behaviour Contents (Jump to) Introduction The Context Stakeholder Behaviour Conclusion Bibliography Introduction Wilson (2000) stated that he believes the factors determining buyer behaviour is a proposition that is extremely difficult in that the processes are both complex as well as difficult to understand as a result of the many external influences at work acting upon and affecting the decisions. The purpose of buyer behavioral models is to aid marketers in mapping out the factors and influences that could affect the outcome, and then weighing those factors to assist in the decisions that will result in their favor. Identifying the buying behaviour patterns of both the attendee and the sponsor in the sports sector of the events industry entails considering that such is taking place within a semi controlled environment which in effect aids the sponsor as there are less outside competing influences vying for the attendees attention even though the atmosphere is charged with intense mental and other stimuli. The relationship involved in the setting indicated, sports sector of the events industry, means that the sponsor represents the marketer seeking to influence the outcome with reference to the attendee, to have him or her try, purchase, or consider their offering. In this context, the sponsor is seeking multiple outcomes representing a past, now and future connotation in that the preceding represent either changing an attendees preconceived notions or ideas of his offering, this represents past influences, having the attendee purchase or try the product within the setting at the event, and influ encing the attendee to re-consider their ideas on his offering that could result in trial, consideration, inquiry, trial or purchase after leaving the event. These preceding multiple objectives are valid approaches in that a singular approach, seeking ‘now’ results, overlooks and ignores the other equally important factors that are present in any gathering of distinctly different individuals of varied age groups, experiences, backgrounds and demographics. The opinions expressed by Engel et al (1968) suggest that an advertiser or sponsor should be mindful not to overstate nor understand the attributes, features or other aspects of their offering as this might result in a negative perception when real world circumstances such as actual usage or trail occur. Dubois (2000) reminds us that theorists such as Sigmund Freud have attempted to analyze what might influence individuals studying the psyche as well as subconscious motivations as their means of doing so. The implications of planning for such an event means that sponsors must consider a number of differing and unique aspects in consideration of the circumstantial context in the planning of marketing activities. The Context Buyer behaviour differs from consumer behaviour in that the former is the domain of business and marketing professionals seeking to understand this phenomenon (Schiffman et al, 2000). The Sheth et al (1969) model, which consists of multi variables, attempts to inculcate knowledge concerning a consumer’s purchase along with their behaviour, through the utilization of a transformation process. In this model it shows the stages concerning influences that affect the behaviour process (Sheth et al, 1969): The ‘Significative’ Stage The ‘Symbolic’ Stage, and The ‘Social’ Stage Contained within the preceding stages ‘reference groups’ are mentioned, which Bearden et al (1982) describe as â€Å"†¦ a person or group of people that significantly influences†¦Ã¢â‚¬  the behaviour of an individual. The three types of reference groups described by Bearden et al (1982) are: Information Influences: This type of group seeks out the information by which to make a decision that is reliable. Utilitarian Influences: This group seeks to want to appear like others within the group to either avoid punishments and/or to receive certain benefits. Value-expressive Influences: In this reference group the influenced party accepts the positions and or perceptions of others as a result of the need to belong. The preceding contextual ramifications are factors which need to be considered by sponsors in their more active role in the process as they represent influences upon the attendee. It should be noted that the Sheth et al (1969) model does not predict purchase behaviour; it simply lays out the influences that might affect behaviour that can then be utilized as a frame of reference. The model explains how influence and inputs are evaluated as well as utilized by the buyer as a result of perceptual and learning constructs (Sheth et al, 1969), and then goes on to identify the eventual outcomes and outputs of the process. Marketers utilize buyer behaviour, models, to aid them in arriving at assumptions. The preceding helps them to analyze, understand, evaluate, criticize and monitor a specific market and or product. Chisnal (1994) indicates that there are the following uses for models: That they aid in mapping out the various characteristics that might affect the eventual purchase of an offering in a manner that is more simplified. And that they result in marketing strategies that are more effective as they are developed as a result of outcomes that are likely as predicted from the model. Additionally, Chisnall (1994) indicates that a well-structured and effective model will be: Relevant: In that the model(s) must be applicable to marketing situations that are real. Comprehensible In this instance the models need to be both well constructed as well as clear. Valid This type of model is verifiable in terms of occurrences in the real world. The utilization of multi-variable models refer to the attendee, sponsor aspects as being examined herein as the factors, circumstances and influences acting within and without are more complex as well as include multiple relationships and aspects from behavioral sciences. Said models are more representative concerning the actual characteristics regarding buyer behaviour, however they are not easily analyzed. Inherent in this equation is the consideration of temporal constraints. The situation that considers the buyer behaviour in the sports sector of the events industry that is time dependent. Said events have a time period correlation which represents the length said event shall take place. Fraisse (1963) pointed out that individuals are usually influenced by conditions of situation in making judgments about time. The preceding is important in helping to mold buyer behavior in that studies conducted regarding the influence of varied mood states has shown that it has a factor in the way they estimate the duration of an event as well as their temporal orientation (Hornik, 1981). The further implications of the foregoing presents the opportunity for sponsors to introduce an additional element into the equation to aid in increasing the net effect of their efforts, as well as the other input variables. As all of these factors have differing effects with respect to their input on buyer behavi or, common sense dictates that the utilization of as many non-conflicting elements as possible will thus skew the potential outcome more in one’s favor. Thus, understanding the need to induce a positive and uplifting mood as a factor in buyer behaviour inducement represents an opportunity to increase the net effect of the message, action, influence or course one desires or seeks to obtain as a result. Hornik’s (1981) studies suggested that individuals in a positive mood will more than likely be disposed to be future oriented, whereas individuals in a negative mood will have an orientation more geared to the present, or now. This explains the utilization of bright lights, colors, theme music and a festive atmosphere as important variables. The preceding is the general overall mood present in events conducted in the sports sector as they are seen or perceived as recreational or entertaining, thus striking or establishing a pre-conceived mood expectation that needs to be amplified or at least rise to those expectations in order to maintain the positive future orientation factor. The second time-based research that enters into consideration is called ‘intertemporal choice.’ (Hornik’s, 1984) Hornik (1984) continued his work on temporal studies in another work in this area brought out the fact that in such, intertemoral choice, decisions concerning buying behaviour entail the consideration of costs and benefits that are spread over time. Utilization of presentation, message delivery and the non-complexity of information are important variables to be attended to as part of the planning of marketing activities. Stakeholder Behaviour With the conditional boundaries being understood as occurring in the sports sector of the events industry, the analysis contains a number of constraints which can be adjusted to work in favor of the sponsor, but which work upon the attendee. The proper event, based upon its demographic and other component factors, represents an opportunity for a particular business or corporation to have a forum to reach segments of their demographic profile on a more personal and controlled basis. The event entails a participatory structure whereby the attendee either elects to make an appearance, or is expected to do so by his peers, or other considerations. As the first option is the overwhelming choice, due to the voluntary nature, said attendees are more than likely to be in an anticipatory mode with the expectation of an enjoyable time. With this as the foundational mood sponsors should be more disposed to buying into the circumstances as a platform to reach attendees, who conversely are likely to be in a more receptive mood to influences as a result of the festive occasion, in general. Chisnall (1994) refers to the foregoing, on the part of the attendee, as the importance of social considerations in consumer behaviour. Palmer (1998) as well as Chisnall (1994) refer to the importance of establishing and building customer loyalty as variables in the buying process. The foregoing applicability with respect to sponsors in event marketing is a factor of the manner in which the event is conducted, organized and the interest factor inherent within the event and sporting connection. The loyalty of the attendee can be enhanced by his perception that the sponsor or advertiser support the activity, thus tend to be viewed positively. Today’s general public is aware of corporate participation and support as a result of p ronouncements in the media, as well as comparison with other activities. This awareness represents the opportunity to establish a foundation of loyalty perception that is beneficial. The importance of the social setting is a further positive aspect which influences and impacts upon buyer behaviour, as well as the group associations (Rice, 1997). The relatively ‘captive’ nature of event marketing has its appeal in reaching a defined number of individuals within a context and setting that is conductive to buying behavior as well as one which the marketer has considerable control, and influence, relative to the other participants. Sherif et al (1961) refer to the preceding as involvement as described below: High involvement products set up the parameters for a positive balance in the relationship between the performance outcome and the expectation level(s) Low Involvement products set up or result in a negative relationship correlation between performance and expectations. The preceding implication is that active participation and a level of balanced and believable performance sets the foundation for trust and thus a positive relationship. There is effort on the part of the sponsor to be there through selling means, thus setting up an important component of buyer recognition, and thus influence. Passive advertising or promotional forms entail magazine or print utilizations and thus are not participatory. The distinction is that a specific occurrence, or event, entails the participation of active as well as passive individuals, with the advantage going to the active participants influencing the passive. The attendees represent the passive element and thus the climate for buyer behavior is enhanced as it brings together both elements under conditions that foster more intense involvement and interaction. Conclusion Buying behaviour is a condition that can either be amplified or left at its relative levels based upon the everyday forces, influences and circumstances of and behavioral group. This includes attendees as well as sponsors. The common glue that binds the aforementioned is the relationship between the two parties. They represent passive and active modes, and these forces are consistently present as a condition of life. We are either being influenced, or influencing. The levels and amount of individuals thus affected, is a determinant of the degree of organization as well as purpose and offering. Thus, underwriting events within the sporting sector represents an optimum opportunity to be associated with a captive audience that is coming together for a festive occasion, be this a baseball, football, soccer or basketball game or other competitive endeavor. Such an occasion represents a situation whereby a sponsor’s interest in such an event is heightened as a result of it providing more buying behavioral factors to be brought to bear. This thus creates buying behavior difference on the part of the attendee. Increased buyer behavioral patterns are also present on the attendee side as a result of the same elemental input factors that influence such an event, as described by (Sheth et al, 1969), Bearden et al (1982), and Chisnal (1994) in their mention of ‘significance, symbolic and social stages†, along with influences of an ‘ informational, utilitarian or value-expressive nature, and the mapping out the ‘characteristics useful in developing marketing strategies’, respectively. Bibliography Bearden, W., Etzel, M. J. 1982. Reference Group Influence on Product and Brand Purchase Decisions. Vol. 14, Issue 9, p-184, 09/1982. Journal of Consumer Research Chisnall. Peter. 1994. Consumer Behaviour. McGraw-Hill Book Company, New York, New York. ISBN: 0077076168 Dubois, B. 2000. Understanding the Consumer: A European Perspective. Prentice Hall, New Jersey, the United States. ISBN: 0136163688 Engle, J.F., Kollat, D.T., Blackwell, R.D. 1968. Consumer Behavior. Holt, Rinehart Winston, New York, New York, United States Hornik, Jacob. 1984. Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior. 06/1984, Vol. 11, pp 615-618. Journal of Consumer Research Hornik, Jacob. 1981. Time Cue and Time Perception Effect on Response to Mail Surveys. 05, 1981, Vol. 18, pp 243-249. Journal of Marketing Research Palmer, Adrian. 1998. Principles of Services Marketing. McGraw-Hill, New York, New York, United States. ISBN: 0077097483 Rice, Chris. 1997. Understanding Customers. Butterworth-Heinemann, ISBN: 0750623225 Schiffman, L., Kanuk, L. 2000. Consumer Behavior. Prentice Hall, London, The United Kingdom Sheth, J.N., Howard, J.A.. 1069. The Theory of Buyer Behavior. John Wiley and Sons, New York, New York, United States Sherif, M., Hovland, C. 1961. Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change. Yale University Press, New Haven, Conn. United States Wilson, D.F. 2000. Why divide consumer and organizational buyer behaviour?. Vol. 34, Issue 7, pp 780-796. European Journal of Marketing

Dionysus :: essays research papers fc

Dionysus Winter squalls are drained out of the sky. The violet season of flowering spring smiles. The black earth glitters under green lawns. Swelling plants pop open with tiny petals. Meadows laugh and suck the morning dew, while the rose unfolds. The shepherd in the hills happily blows the top notes of his pipe. The gathered gloats over his white kids. Sailors race across the thrashing waves. Their canvas full of the harmless breeze. Drinkers acclaim the grape-giver Dionysus, capping their hair with flowering ivy. (Bernard).   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus, in Greek mythology is a god of wine and vegetation, who showed mortals how to cultivate grapevines and make wine. â€Å"He was good and gentle to those who honored him, but he brought madness and destruction upon those who spurned him or the orgiastic rituals of his cult† (Wendell 23)   Ã‚  Ã‚  Ã‚  Ã‚  The yearly rites in honor of the resurrection of Dionysus gradually evolved into the structured form of the Greek drama, and important festivals were held in honor of the god, during which great dramatic competitions were conducted. The most important festival, the Greater Dionysia, was held in Athens for five days each spring. It was for this celebration that the Greek dramatists Aeschylus, Sophocles, and Euripides wrote their great tragedies. Also, after the 5th century BC, Dionysus was known to the Greeks as Bacchus.   Ã‚  Ã‚  Ã‚  Ã‚  Dionysus is the son of Zeus and Semele. He is the only god to have a mortal parent. The birth of Dionysus began when Zeus came to Semele in the night, invisible, felt only as a divine presence. Semele was pleased to be a lover of a god, even though she did not know which one. Word soon got around and Hera quickly assumed who was responsible. Hera went to Semele in disguise and convinced her that she should see her lover as he really was. When Zeus visited her again, she made him promise to grant her one wish. She went so far as to make him swear on the River Syx that he would grant her request. Zeus, was madly in love and agreed. She then asked him to show her his true form. Zeus, was unhappy, and knew what would happen, but having sworn he had no choice. He appeared in his true form and Semel was instantly burn to a crisp by the sight of his glory. Zeus did manage to rescue Dionysus, and stitched him into his thigh to hold him until he was ready to be born.

Journey of Ancient Architecture: St. Peter’s Square

Journey of Ancient Architecture Ancient Roman Piazza Did Pieta Piazza Did Pieta = SST. Pewter's Square Figure 1 :SST. Pewter's Square Top View Basic Information Location: Vatican City Figure 2:Flag of Vatican City Year consecrated: 1626 Architect(s): 1 . Donate Aberrant 2. Antonio dad Seasonal the Younger 3. Michelangelo 4. Capo Borzoi dad Avignon 5. Giaconda Della Porto 6. Carlo Modern 7. Giant Lorenz Bernie Architectural style : Renaissance and Baroque Groundbreaking: 18 April 1506 Completed: 18 November 1626 Figure 3:Map of Vatican City Figure 4:Mussolini's approach to SST PetersFigure 5:Mussolini's approach to SST Peters SST. Pewter's Two rows of houses were demolished by Mussolini in 1936 to build this boulevard from Piazza San Pitter across the Tiber River to the center of Rome. This was said to be Mussolini's symbolic way of honoring the â€Å"conciliation† between the Vatican and the Italian government. Figure 6:SST. Peter Piazza Figure 7:SST. Peter Piazza Every Sunday at noon, people gather to recite the Angelus and receive the Pope's blessing from his window. * built by Bernie between 1657-1667 * SST.Pewter's Square has the shape of an immense ellipse, 320 m. Long and 240 m. Did, at its broadest point. * Once the basilica had been built, it was felt that a space should be created in front of it with a capacity sufficient to contain the mass of people who would flock here to take part in the most solemn functions. * A red porphyry stone mark the spot in the northwest corner of the Square where Pope John Paul II was shot. Figure 8:The Obelisk Figure 9: Lower Part of The Obelisk * It was hewn from a single block and stands 25. 31 m high on a base 8. Mm wide, weighing about 330 tons. * This obelisk was from Egypt and was brought to Rome by Emperor Caligula in 37 AD. It is the second highest obelisk in Rome, after the Lateran one, and the only one devoid of hieroglyphics, but with Latin inscriptions. * The obelisk rests upon four accountant lions, e ach with two bodies whose tails intertwine. * The inscriptions on the north and south sides of the base have texts written by Cardinal Silvia Antonio as a memorial to the moving of the obelisk. The east and west sides have exorcist formulas.Figure 10:The Wind Rose West Opponent I West North West Opponent Maestro I North West Maestro I North North West Dormant Maestro I North Attractant I North North East Dormant Greece I North East Greece I East North East Greece Elevate I East Elevate I East South East Elevate Sirocco I South East Sirocco I South South East Castro Sirocco I South Castro I South South West Castro Liberace I South West Liberace I West South West Opponent Liberace I * The Wind Rose uses the compass points to show the different wind directions.Figure 1 1 fountain * â€Å"Antics† fountain built in 1614 by Carlo Modern on the Saint Pewter's Square. * Located at both side of The Obelisk and all of them are parallel. SST Pewter's Basilica Basilica did San Pitter 145 0 Successive plans Brakeman's plan * The foundation stone was laid in 1506 when the plan was selected. * This plan was in the form of an enormous Greek Cross with a dome inspired by that of the huge circular Roman temple, the Pantheon. The main difference between Brakeman's design and that of the Pantheon is that where the dome of the Pantheon is supported by a continuous wall, that of the new basilica was to be supported only on four large piers. * Aberrant was replaced

Theodore Roethke’s poem, “My Papa’s Waltz”

The relationship which is depicted in Theodore Roethke's poem, â€Å"My Papa's Waltz† is that of a father and son. The poem is â€Å"spoken† by a the son who reminisces about the way his drunken father used to dance with him before bed-time while his mother watched nervously. The opening lines of the poem emphasize the father's drinking and the fear which accompanied the dancing for the boy: â€Å"The whiskey on your breath/ Could make a small boy dizzy;/ But I hung on like death:/ Such waltzing was not easy† (Roethke). The words â€Å"dizzy† and â€Å"death† seem to evoke a sinister sense, one which extends into the following stanza: â€Å"We romped until the pans/ Slid from the kitchen shelf; / My mother's countenance/ Could not unfrown itself. † (Roethke). The poem moves very quickly from a sense of nostalgia and familial memory, to an urgent sense of violence and sadness. The reader begins to understand that the words â€Å"waltz† and â€Å"romp† are euphemistic and that any dance which knocks pans off the shelf and makes the mother frown must be — not ordinary dancing. In fact, â€Å"dancing† may itself be a euphemism for child-abuse. The next lines make this violent connotation even more clear: â€Å"The hand that held my wrist/Was battered on one knuckle;/At every step you missed/My right ear scraped a buckle. † (Roethke). At this point the poem begins to reveal its obvious duality: at one level it is a poem about the intimacy of fathers and sons, but at another, perhaps, deeper level, it is a poem about child abuse and about the violence which often exists between fathers and sons. The concluding lines: â€Å"You beat time on my head/With a palm caked hard by dirt,/Then waltzed me off to bed/Still clinging to your shirt. (Roethke) fail to produce any sort of closure regarding the tension of violence between the father and son, nor does the poem seem to shed any sense of forgiveness or understanding on behalf of the narrator who speaks the poem much later in life after time has made him, also, a man. The tone of the poem suggest that euphemism replaces true understanding in bad relationships, in abusive relationships. The poem shows no sense of healing or gained wisdom from abuse, but merely the power to endure by the virtue of memory's capacity to transform the horrible into a ritualistic symbol of the original fear that incited it.

Power of The Few Over The Many Essays - Brave New World, Free Essays

Power of The Few Over The Many Essays - Brave New World, Free Essays Power of The Few Over The Many" The Eleventh Commandment portrayed the state church as being the supreme dictator. It is through the eleventh commandment that the church held it's power and control over the masses. Without the church and it's leaders to guide the masses, their society would have collapsed. However, compared to Brave New World, the whole society is conditioned to "work for everyone else"(Huxley 67) by the abuse and daily consumption of soma. Without the drug called soma, their society would have also collapsed due to withdrawal symptoms. The underlying reality between the two societies is that the masses are manipulated, controlled, and brainwashed, without resistance, to obey and follow their leaders through various methods of enforcement. The Brave New World is controlled by a select few who call themselves Resident Controllers and Directors. These elite few are able to control the production and selection process of societies masses. Mustapha Mond, Resident Controller for Western Europe, and the Director of Hatcheries and Conditioning, oversee the conditioning of embryos. Their powers and control over these particular jurisdictions gave them great power, and with that the ability to manipulate others. "'You ass'... said the Director,... 'Hasn't it occurred to you that an Epsilon embryo must have an Epsilon environment as well as an Epsilon heredity'"(Huxley 23). Through a hierarchy of Alaphas and Betas down to the lower cast Epsilon, everyone was suited for their job. The Director however, through his position of authority, was able to "... condition the masses to hate the country,"(Huxley 30). In doing so, the Director succeeds in creating an obedient society, which obeys and bows to every whim of his commands. The Resident Controller and Director were two authoritative figures that were able to control whomever and whatever each person worked at, even before they were conceived. Each cast had pre-conceived morals preached to them through conditioning, and to this end effectively brainwashed to the point of utter obedience. The outcome of this brainwashing by conditioning sets forth a society that exists in two tiers, the guardians and the domesticated animals. [who? why?->BNW] [who? why?->11th C] The church and it's head archbishops are able to control and manipulate the masses in North America by preaching the eleventh commandment through strict laws and enforcement practices. The eleventh commandment ordained that every man and women must be fruitful and multiply. Because of this commandment and of the militant ruling religionist enforcement, North America alone had four billion people, and yet the church continued to preach the eleventh commandment and it's practices. The competition between continents was the driving force behind the eleventh commandment. If it was not the competitiveness between ruling church states, the eleventh commandment would have been abolished. Through dictatorial control the repercussions of not being fruitful and multiplying, or of using contraceptive devices were most severe for any man or women, and quite often lead to punishment and extermination. Coupled to the acts of punishment, often drugs and other brainwashing techniques were used on those who did not obey the eleventh commandment. Through control and brainwashing of the masses the church was able to manipulate their society to the point of total utter starvation. [How? BNW] Manipulation and enforcement to the masses in the Brave New World was very easy for those who were in control. The techniques used by those in power were varied between the usage of subconscious persuasion, hypnopaedia, brainwashing, and chemical persuasion. Pavlovian conditioning was used on young children through constant manipulation and repetitive hypnopaedia. The use of chemical persuasion however could be seen to be more influent on the daily lives of the differentiating casts. It was part violence and part psychological manipulation for the people who lived in the Brave New World. For those individuals who did not conform to the standards set forth by their leaders, they were exiled to an island where they were left alone for the rest of their lives. [How? 11th C] While chemical persuasion was prevalent in the Brave New World, the accessibility and usage of drugs, especially contraceptive drugs, was strictly forbidden by the church. While the church enforced their commandments through a strict military totalitarian enforcement agency, people continued to seek contraceptive drugs. While some people were killed for their digressions against the church, most people were brainwashed to conform to the church commandments. "...it left a blankness where there normally must have been thousands of mostly unnoticed messages coursing to his brain. This was brainwashing!"(Lester 168). While most people did conform to the church's commandments, there were still however a select few who resisted the church and sought to move away from the 'arms

Lesson Plan Essay Example

Lesson Plan Essay Example Lesson Plan Essay Lesson Plan Essay oho 5 A letter of greater value subtract from it. L=50 100 xx=90 A letter of equal or lesser value add to it LSI=III Pupils Activity Yes Maam (The students start to pray) Good Morning Maam! Maam the absent today is student 2. We dont know Maam! If the nearest number is less than 5 and exactly 5 it will become lower and if the nearest number is more than 5 it will become higher. Yes Maam! Maam Clock Student 13, grade year IV. Evaluation A. Write the Roman Numerals for each Hindu Arabic Numeral. Write the Hindu Arabic Numeral for each Roman Numerals. 4. 3, 498 5. 5, 859 V. Generalization: What have you learned today? Today we learned about Roman Numerals. What is the Roman numeral of 5, 10, 100, 500, 1000 L d =500 1000 = M VI. Assignment: Read and answer the following. 1 . President Stared was proclaimed as president of the Philippine in the year 1998. What is 1998 in Roman Numerals? 2. The first Gad Panamanian Algal in Ballasts was aimed to recognize writers with significant contributions to literature in Army Philippine language in the year 1988. What is 1998 in Roman Numerals?

How To Make Interns A Successful Part Of Your Marketing Team

How To Make Interns A Successful Part Of Your Marketing Team Flip on your TV and you will quickly learn that interns are good at three things: Making a killer cup of coffee. Running all your personal errands. Making notable mistakes, such as almost starting your company’s building on fire. While that makes for great TV, those examples are not true in the real world (except for the coffee part). Interns have now become an essential ingredient for success. They’re fresh, energetic, and willing to learn. These are just a few reasons why you might want to consider hiring an intern. Behind every successful team is a great intern who’s eager to gain knowledge and experience from what you have to offer. All you need to do is find the right candidate that fits well with your team. Easy, right? Maybe not, but don’t worry. We’ll teach you everything we’ve learned and show you how to hire an intern the right way.  First, well bring in Nathan Ellering, our Content Marketing Lead, to talk about the hiring process. Then, Ill let you know what ambitious intern candidates are looking for from companies (and what we need to do our best work). By the end, youll have a clear picture of how to run a successful internship program. How To Hire A Marketing Intern That Will SucceedWhy You Should Hire An Intern, According To Nathan Ellering Why you need an intern may seem obvious. However,  you and your intern will accomplish more if you clearly define one set of responsibilities and  projects that they’ll take ownership of: What daily tasks could an intern become an expert at? Think of something thatll eliminate it nearly entirely from your to-do list. (Scheduling social media messages, maybe?) Which kinds of projects could you teach an intern once, then repeat, and improve consistently? (Writing landing pages, maybe?) After you clearly define a valuable project you can teach an intern, it’s time to start the hiring process. But what should you look for? Which Qualities To  Look For In An Intern Skills can be taught. Grit, ambition, and determination can’t. Either your potential intern is a go-getter, or, as a mentor, you can tell her exactly what to do every step of the way. The trick is to find a balance between passion for the type of work you’re going to offer an intern and the tenacity that will help them succeed as an individual member of your team. Skills can be taught. Grit, ambition, and determination cant.At , that requires a multi-phased intern interview process: Sourcing and applying: This is when you actively search for candidates who may have had internships in your industry in the past, or are majoring in the kind of work you’d like help with. Share your posting on local college job pages, search for them on LinkedIn, and syndicate your listing to sites like Indeed. Review every application to determine if there’s a passion for what your intern will do before you even speak with them. Intro interview: This is an informal meeting, either in person or over the phone. The goal is to ask basic questions to gauge candidates’ interest, experience- even if it’s just through classwork- and long-term career goals. It’s a nice opportunity to ask questions like: â€Å"Why are you pursuing your degree?† â€Å"What do you want to do after college and even a few years after that?† â€Å"Why do you want to work with us?† Watch out for purely â€Å"learning† answers to that last question; ultimately, you need your intern to do meaningful work and not just learn. Hiring packet and example: If an intern candidate makes it past the intro interview, ask her to fill out a personality quiz to help you understand how she may work best. At this point, also give her an example project, and ask her to work through it to the best of her abilities without much direction. Final interview: When a candidate meets your expectations and would fit in well with your team’s culture, it’s time to get the team’s opinions. Peer review the example, look for red flags, and determine how to proceed. Offer: When you get all thumbs up, ask the candidate to join your team! This approach can help you strategically choose a candidate who will work well with minimal direction after initial new hire onboarding, collaborate effectively with your team, and push themselves- and subsequently, your entire team- to ship more projects. Choose an intern who will work well with minimal direction and will push themselves. #internHow To Get Your Intern  Started Clearly plan out your expectations. Let  your intern know exactly what they will do in their first month. A great way to do this is by creating an on-boarding checklist in a tool like Evernote that contains: Important documents to read or videos to watch to help your intern learn what their responsibilities are. A list of projects the intern will complete, along with commentary on your expectations on what the outcomes of those projects will look like. From here, help them learn how to work with your team to complete those projects. Help interns learn how to work with your team.After the first project is done, there will be lots of lessons learned from everyone involved. Ask your intern to review the process with the entire team to improve the project process: What went well? What went wrong? What should we improve? That’s it! Now I’m tossing this back to Halle, social media intern extraordinaire, to share how to incorporate an  intern into your team. And Now, Back To Halle: How To  Incorporate An Intern Into Your Team Nathan just gave you a great rundown of the hiring process. Now, Ill tell you what your intern needs to succeed, based on what weve learned at . In order to have a successful intern, you need make them feel like they are part of the team because well- they are. How do you do  this? Meetings:  Hold daily meetings to sync with your team and intern. Projects:  Give your intern more  opportunities  to learn,  by including them in team projects. Team activities: Allow your intern to be a part of team activities and exercises. Ready to become an expert? Let’s jump in! 1. Holding Daily Sync Meetings Here at , we hold a Scrum meeting every morning before starting our work day. Scrum is a daily meeting everyone attends. These are informal touch points, and they are effective with small teams who collaborate on projects together. What better way to make your intern feel at home than to have them be a part of your scrum meetings. The intern gets a first-hand look at what the team is working on and also how they can contribute. By including an intern in scrum meetings, they are able to understand the status of a project and can ask questions or express concerns. How can you incorporate your intern into meetings? Set a specific time for scrum meetings every day. This way your intern can develop a daily work routine. Discuss what projects you are currently working on with the team and what tasks the intern needs to have completed with set deadlines. Ask what each member of the team is working on, including your intern. This way they can bring up any roadblocks or questions they may have regarding the project. 2. Make Your Intern A Part Of Your Team Projects Remember why your intern is really there- to learn. The best way to learn is by doing. If your team has any current project in the works, make it your goal that the young individual is a part of the strategy or at least has some sort of task involved. Providing valuable projects he or she can take on, even if it’s just a small piece of a larger project, can be a great way to learn. Be sure to offer your intern opportunities that enrich your company and their career growth. Some marketing tasks your intern could tackle include: Social Media: Young professionals are creative geniuses at social media. You’d be surprised at what knowledge they hold regarding social media. Research: Interns are either in school or fresh out of school, so they are magical wizards at researching topics quickly and efficiently. Writing: You may already have a content writer, but consider giving your intern a piece of content they can write and perfect (such as this blog post I am writing). Recommended Reading: How To Structure Your Marketing Team To Create The Best Content 3.   Include Your Intern In Team Activities Do you have a team event going on? Include your intern! Is everyone on your team going out to eat? Include your intern! Team bonding is a phenomenal way to make your intern feel comfortable and gives them a chance to get to know everyone around the office. Every Wednesday at , we have Grillmaster Wednesday where a member of our team is in charge of grilling lunch for everyone. And 9 out of 10 times it’s one of our interns that steps up to the plate- literally. A Little Internship Program Advice For anyone who has never hired an intern before, it’s a wonderful experience. Plus, who couldn’t use an extra set of hands? Mistakes will be made on both sides, but that’s the beauty of it. It’s a learning experience for you and your intern. Use this experience to further develop your management skills. So here is a little advice that will go a long way 1. Don’t Be Afraid To Give More It’s better to have more than to not have enough when it comes to an internship program. You want your intern to gain a great deal of knowledge from all the experience they’ve learned. If they are doing one simple task over and over they will become very bored. Don’t be afraid to challenge your intern and have them do something out of their comfort zone.Don’t be afraid to challenge your intern and have them do something out of their comfort zone- like writing a blog post or a landing page- they might thank you for it. You should set aside some time each day to check in with your intern. Have a more formal touch point about once a week to keep them informed about upcoming projects and to ensure they have a clear direction of their current project. 2. Create A Friendly Environment As a mentor, you need to create an environment that makes an intern feel comfortable. Don’t just stick them in a room by themselves and hope they are learning. Unhappy interns will not want to be part of a team that doesn’t appreciate them. You and your intern will be spending a lot of time together, so it’s important that they are comfortable enough to ask questions or chime in when they have suggestions. It’s also important to build a relationship with an intern so that YOU’RE comfortable enough to ask questions. Ask them where they would derive the most value for their time spent with you, and seek to arrange a project in the areas that most interest and drive them. If your intern is doing a great job, let them know! Providing words of encouragement will make the individual more productive and continue to thrive. 3. Look At Mistakes As Lessons Learned I can guarantee that there will be mistakes made- from both ends. Use these mistakes as a learning opportunity for the future. If your intern is drowning in confusion, it’s up to you to jump in and save them. The intern you picked likely passed up on a summer full of road trips or a fall full of pumpkin spiced anything to work for your company. Always remember that they want to be here and shouldn’t be taken for granted. Aim to be a mentor your intern can learn from and look up to. Take the time to answer questions, and teach new concepts so that you can avoid future hiccups. You’ll even learn a thing or two yourself during the entire process, whether it be better ways to manage or smarter ways to complete certain tasks. Recommended Reading:  How To Create The Best Content Ever With Your Cross Functional Team Now You Know How To Hire A Successful Marketing Intern! Throughout the internship program, always make sure you are giving the individual opportunities to learn or projects that will look awesome on their resume. Many companies may offer their interns full-time jobs if their work was exceptional. If you don’t intend on hiring on your intern, then write them a great letter of recommendation. At the end of the internship program, an intern should walk away with an unforgettable experience that was engaging and worthwhile.

Bulimia Nervosa Essay Example | Topics and Well Written Essays - 750 words

Bulimia Nervosa - Essay Example Social compulsions of trying to maintain a slim body have resulted in abnormal diet patterns. These abnormal diets have found acceptance in modern societies and this has led to bulimic behavior in the sub-clinical form. There can be no denying that the desire to remain thin, by attempting to restrict weight, is the trigger for the disorder. Bulimia has an effect on the emotions of the individual with the disorder and prevents the experiencing of uneasy feelings owing to the bulimic behavior. This is a paradox, as bulimia is the cause of their out of control behavior, and yet, is the only means for feeling that they are in control of the situation. The inherent dread of remaining without this protection is the reason that the bulimic behavior is maintained and gradually increases in severity to hold sway over all other emotional experiences. Diagnosis of bulimia nervous is not an easy task, as the bulimic individual tends to hide the disorder. All the same, there are several symptoms that indicate the disorder. Recurrently occurring binge eating is the first. Binge eating may be considered as the consuming of an amount of food, during a specific period of time that is definitely larger than is normal for most people during the same period given, given that the circumstances are similar. The next symptom is that during the binge-eating episode, the individual displays a lack of control on what or how much is being consumed. (McGilley, M.B., and Pryor, L.T. (1998). Assessment and Treatment of Bulimia Nervosa).

Thomas a Kempiions, The Imitation of Christ(Book2) Essay

Thomas a Kempiions, The Imitation of Christ(Book2) - Essay Example The book had been written at much more troubled time than our own and makes a soulful reading. Book 2 touches meditation, humility in life, the need of goodness and peace in man to live life on this earth, necessity of purity of mind and heard and unity of purpose etc. It mainly focuses on self of the reader and the resultant happiness by having a good conscience. It reminds the necessity of loving Jesus, friendship with Jesus, and not desiring to have a share in comfort. It teaches how to appreciate God's grace and his blessings. It preaches the need to love the cross as the symbol of sacrifice and suffering and choose the path on the 'Royal Road' of the Holy Cross. The main point of the book is "God is within you" and the necessity of despising external things. "He who follows me, walks not in darkness" The Treatise says that by devoting self and making the inner kingdom ready for Christ, an individual can invite God to himself2. The first chapter calls for the renouncement of all external worldly belongings to devote time and energy for the spiritual devotion and heavenly thoughts3. The second chapter is about its humility and its uses4 and how much God loves a humble individual. It says that the humble man keeps his conscience clear, suffers in silence, and finds the protection of the God5. The third chapter mainly talks about the goodness and peace in man. ... It says how important it is to be good even to bad people, because it is easy to be nice to the good and difficult to tolerate the bad. Unless one has inner peace, it is impossible to achieve peace for others. It needs great mental strength to treat both kinds of people with the same understanding7. The fourth chapter is about the purity of mind and unity of purpose and it brings forth the importance of simplicity and purity and the need to be free from ill-ordered affection. If the heart is pure any deed could be achieved and anything could be perceived with great clarity8. With pure heart, it is possible to achieve all the joy in the world. Fear of toil, welcoming external comfort, and growing lax will make the individual more sluggish. Instead, he should welcome suffering to attain inner light9. Chapter 5 is about self and the about the need to put our inner house in order, hold tongues about others10, and avoid relying too much on self. It is it is necessary to free self from all temporal cares and treat everything on equal footing11 and regard only God as the superlative of all. The sixth chapter is about the joy of a good conscience12, which is the glory of a good man. Sinners can never rejoice and there is no peace for the wicked and this shows how important it is to maintain a clear, non-reproaching conscience13. It is necessary for the man to think inwardly with good motives, without caring for praise or blame, to do good and think little about it14. The seventh chapter is mainly about loving the God, who is the ultimate true friend, and it is necessary to cling to him till the final breath because Jesus needs your pure heart15. All other outward appearances in which we trust will show one day that they are deceitful and untrustworthy. Chapter 8 once

International Human Resource Management Coursework

International Human Resource Management - Coursework Example The new authority is emerging and organizations are member led, officer driven, customer focused; a team environment where the whole is greater than the sum of its parts; a flat management structure where employees and managers are learning rather than blame; a clear since of direction and purpose. A firm commitment to delivering high quality public services through a combination of direct-provision and effective partnerships. International companies operate in an environment shaped by a vast range of economic, political, legal, cultural, market, trade, monetary, governmental, and institutional forces. These forces make up the environment of international business. These forces represent the system outside the international firm's boundaries that influence the actions of its expatriate managers. Expatriate managers help their companies compete more effectively in international businesses. Managing people in international setting s requires human resource to address a broader range of functional areas. If requires more involvement in the employee's personal life. The firm should establish different human resource management systems for different geographic locations. It must closely watch the moves made by external constituencies including foreign governments, political and religious groups. A host of other issues relating to employee compensation, health safety, welfare etc, need to be monitored carefully. Employees on international assignments represent valuable assets and hence need to the managed systematically and strategically so that they can easily adapt survive and flourish in diverse culture and environments. The Expatriate manager must be open-minded and ready to accept changes. He must be well oriented and trained on the new technologies, good communicator and good negotiator, too. All of that makes him more efficient, competitive and globally opened without distinguishing between religions, colors, genders and roots. Human resource Management in Global context Human resource Management is, perhaps, the oldest and most widely researched subject in management. Yet, as technologies change, cultural diversities occur and people's expectations undergo fundamental shifts towards newer and newer dimensions. For instance, professionals are gaining more say in the running of organizations. Even where governance is by people who own the majority stakes, their own positions and the respect they command are contingent upon their competence rather than ownership. "Management is the art of getting things done through other people. Management is the dynamic, life-giving element in every business. Without it the resources of production remain resources and never become production." (Prasad, 2006, p.260) This definition emphasizes that the expatriate managers achieve organizational objectives getting things done through the employees. Human resource Management is very essential for successful running of an enterprise. It ensures proper use of physical and human resources by deriving the

Management Control System in Use Research Paper

Management Control System in Use - Research Paper Example Businesses and companies must keep a careful track of what management control techniques and strategies they are implementing in order to remain relevant to the needs of the stakeholders. Given that human resource is one of the most important stakeholders in the overall business environment, there is need to keep them motivated and aligned to business objectives. Recent years have seen the careful demarcation of different management control systems that need to be looked into detail before choosing what kind suits an organisation and its business environment as the best. 2. Table of Contents 3. Introduction A management control system (MCS) refers to a framework or mechanism that is used to gather, segregate and analyse information in order to evaluate the performance of various organisational resources. The organisational resources being scrutinised may include (but are not limited to) human, financial and physical resources as well as the entire organisation in the context of organ isational strategies. MCS is also critical in influencing the behaviour of organisational resources in order to implement and sustain organisational strategies. The implementation of MCS in an organisation may be carried out under a formal or an informal umbrella (Otley, 1994). Management control has been defined as the process used by managers in order to influence the behaviour of other organisation members in order to implement organisational strategies. MCS can be seen as the tools used to navigate the organisation in the direction of its strategic objectives and hence to competitive advantage. The management controls used are just one of the tools that can be utilised by management in order to implement the required strategies to drive strategic advantage. However, it must be borne in mind that strategies could be implemented using a number of different avenues such as management controls, human resource management, organisational structure and culture (Anthony & Govindarajan, 2007). In contrast to this view, it has been argued that management control system is a black box i.e. it is an operation whose exact nature is not decipherable. It is argued that management control systems rely on the behaviour of managers and this behaviour cannot be properly expressed through equations so it is predictable yet unquantifiable (Anthony & Young, 1999). Others have defined management control systems as a set of integrated techniques that can be utilised for collecting and using information in order to motivate employee behaviour and in order to analyse their performance (Horngren et al., 2005). This text will investigate the nature of management control systems further using an appropriate literature review but will not implement the findings of this review as access to a workplace could not be secured. 4. Introduction to Management Control Systems Control has been defined in different ways over time (Redda, 2007). The more traditional research carried out on the iss ue tends to define control as an exercise carried out in order to monitor division managers (Otley, 1995). However, it has also been argued that such a point of view may not be applicable and up to date in today’s more flexible environment. More modern reflection on this issue reveals that monitoring employees is not enough in itself but instead it is necessary to support the employees in archiving the goals and objectives of the business. Essentially management control system is an interdisciplinary issue as shown in the diagram below. Figure 1 - Management control system as an interdisciplinary phenomenon In contrast to this view, Merchant and Otley (2007) contend that â€Å"a management control system is designed to help an organization adapt to the environment in which it is set and to deliver the key results

Corporate Culture of Google Research Paper Example | Topics and Well Written Essays - 1250 words

Corporate Culture of Google - Research Paper Example This brings a sense of belonging to the employees boosting their morale which can be reflected in improved productivity. This has created a tradition of participatory decision making that explores the benefits of the creative and innovative contribution of the workers towards sustainable value creation activities. Firms where top management makes critical decisions, the workers may be constrained to deliver under harsh rules and regulations. In the case of Google, the decisions made are objective rather subjective in the sense that they capture the interest of the majority while taking team goals as a priority (Kandula, 2007). This has the effect of helping the workers to unleash their potential in the overall production and management process a factor that has seen the firm maintain a high standard of quality at an environmentally feasible level. There is a significant amount of perks workers obtain from Google. One of such benefits includes acquiring of the firm’s products at discounted prices which significantly help the workers save. In some instances, the workers are given some services free of charge as an indirect motivational strategy and appreciation gesture towards better productivity (Sofo, 2000). This promotes the spirit of unity and sense of caring for the organization to its employees. By pointing out that the employees are considered invaluable to the firm, it is evident that the wage size and allowances are favorable to sustain the workers hence promoting their overall welfare. Google has put effort towards favorable working environment through organized safety equipment (Walsh, 2013). Google’s human resource department offers free training and development opportunities which are couples with free services during the classes. This saves the workers from spending money and time in a training colleg e hence its preference by workers.  

Carmax System in China Essay Example | Topics and Well Written Essays - 750 words

Carmax System in China - Essay Example The company expects to open five new stores in 2012 in the U.S market, with a total of 103 used car stores across U.S by the end of 2011, making CarMax the largest used car company in the U.S. The online market is the most active market, with more than 75% of used car customers in the country visiting the company’s websites, or buying their cars online (CarMax, 2011). The company has an integrated RFID system that tracks vehicles as an inventory management system; the system tracks vehicles throughout the purchase life; from the purchase, to reconditioning, test drives to the final sale (CarMax, 2011). The use of the Radio Frequency Identification ensures that all vehicles in the company are scanned accordingly, tracked to prevent any possible theft or losses in the process. The use of RFID makes each vehicle to be linked to sales consultant, and aids in tracking the market pricing in wholesale of vehicles. The use of the RFID technology is critical in ensuring the management has the required real time information concerning storage and transportation, inventory, pricing, vehicle transfers, auctions, productivity, credit process, information among other processes (CarMax, 2011). In addition to the above inventory management, the Electronic Repair Order System (ERO) is strategically used in reconditioning processes, and procedures in the company. The technology enhances quality, while reducing costs, which are then transferred to the customer as enhanced services and profitability (CarMax, 2011). The above information technology in inventory tracking, and in managing the repair works ensure that the company has a competitive advantage over other second hand car dealers in U.S. CarMax in United States market is highly developed with leading technologies in inventory and repair process. This is due to the high volume of cars handed by the company annually, with large auction stores; about 103 stores across the U.S. CarMax Co. Ltd is a car accessory distribu tor for Hotai Motor Co. Ltd, a Taiwan based distributor of Japanese car maker, Toyota (CNA, 2011). The company started its operations in China in March 2011, by initiating two branches dealing with used cars, and car systems. According to Hotai, used car market in china is still at its infancy as at 2011, but with a great growth potential expected. In China, the total car sales are about 20 million units, compared to the 300,000 units sold annually in Taiwan (CNA, 2011). Currently, the high sales volume of used cars in China portrays a rapid increase in the used cars market that will certainly surpass the purchase of new cars in the near future. A Study report conducted by Arthur D. Little, a world renown management consulting firm, indicates the annual sales volume of used cars in China will surpass the sales of new cars, by the year 2020 (Tong, 2011). The compound annual growth of used cars in China between 2006 and 2012 was about 25%, and predicted to grow at much higher rates in the future. However, the Chinese used car market is on the budding stage, with more Chinese realizing a fertile market in used cars, boosted by increasing business in rental cars. The standard of used cars will mature with time, and the ratio of used cars to new cars expected to be more than 1 in the near future (Tong, 2011). Therefore, CarMax looks forward for a booming business in used car market in China in the near future. The improving used car market has led CarMax to open two new branches in China; in preparation for the expected high demand of used cars in future. China has become the world leading market for RFID by value. For example, in 2008 the East Asia countries bought an equivalent of about $2.8 billion of the $5.29 worth of RFID spent globally. China alone spent $1.96 billion to

Corporate Culture of Google Research Paper Example | Topics and Well Written Essays - 1250 words

Corporate Culture of Google - Research Paper Example This brings a sense of belonging to the employees boosting their morale which can be reflected in improved productivity. This has created a tradition of participatory decision making that explores the benefits of the creative and innovative contribution of the workers towards sustainable value creation activities. Firms where top management makes critical decisions, the workers may be constrained to deliver under harsh rules and regulations. In the case of Google, the decisions made are objective rather subjective in the sense that they capture the interest of the majority while taking team goals as a priority (Kandula, 2007). This has the effect of helping the workers to unleash their potential in the overall production and management process a factor that has seen the firm maintain a high standard of quality at an environmentally feasible level. There is a significant amount of perks workers obtain from Google. One of such benefits includes acquiring of the firm’s products at discounted prices which significantly help the workers save. In some instances, the workers are given some services free of charge as an indirect motivational strategy and appreciation gesture towards better productivity (Sofo, 2000). This promotes the spirit of unity and sense of caring for the organization to its employees. By pointing out that the employees are considered invaluable to the firm, it is evident that the wage size and allowances are favorable to sustain the workers hence promoting their overall welfare. Google has put effort towards favorable working environment through organized safety equipment (Walsh, 2013). Google’s human resource department offers free training and development opportunities which are couples with free services during the classes. This saves the workers from spending money and time in a training colleg e hence its preference by workers.  

Sop Concrete Block Essay Example for Free

Sop Concrete Block Essay

Advantages And Disadvantages Of Renewable Energies Essay

Advantages And Disadvantages Of Renewable Energies Essay During the last two decades one of the main concerns of many people and governments is the supply of energy for different purposes such as producing electricity. Two main issues lead them to think about this problem deeply. First of all the environmental problems such as carbon dioxide emission and also the shortage of fossil fuels for generating electricity. Therefore many countries decided to find alternatives which are accessible or easy to access and they cannot harm the environment. Some of alternatives are wind, Tidal, nuclear and solar energy. By looking generally to alternatives it can be realized that each one has its own advantages and disadvantages. Currently two main sources which are really important among governments and they have invested on them is solar and nuclear power for producing electricity. Nuclear power can be defined as one kind of energy which can produce through some chemical reactions between the atoms of the element. Nowadays scientists have found some m ethods to use the energy which is release from the reactions among atoms. The other kind of energy source is solar energy which is releasing from the rays of sun. Governments have decided to use these kinds of renewable energy sources to overcome the problem of energy shortage. Some countries have developed in these two kinds of energy source industries. However in each area some people are for and some of them are against this kind of producing energies. One of the common methods of producing electricity in recent years was using fossil fuel energy for spinning the turbines to produce electricity; however scientists found a method of capturing sunlight energy and heating to transfer this energy into turbine to spin them and produce a sustainable energy form without any environmental impact. Generally the main process of this method is using some kinds of mirrors in different shapes which are mostly having u shape or they are like a dish. Through this mirrors in these plants they concentrate the sun rays and convert it into heat energy for boiling water. After boiling water the steam which is produced due to heating energy from the effect of sun light the conventional turbines will spine and through complicated systems produce electricity. One of the main and biggest projects related to solar power is in California in the united stated. This project has been held between the areas Kramer junction and Harper lake in California. This solar plant can produce 150 megawatts of electricity. It can cover 1500 acres in the desert. In this project more than 900,000 mirrors have been used to capture sun light. Through this project the amount of carbon dioxide emission can decrease significantly in comparison to fossil fuels carbon dioxide emission. Because 3800 tons of carbon dioxide used to produce by fossil fuels. One of the European countries which are really concern about energy efficiency is Spain. The government has invested significantly due to the future and problems related to energy sources such as shortage and pollution of other sources. They have found this kind of energy adequate as an alternative. Trujillo solar project which is started on the year 2006 and finished on 2007 has some advantages in terms of electricity generation for many homes and also decreasing carbon dioxide emission. The total output of this project which might be introduced is 20 megawatts. The method which is used to generate electricity from sunlight in this project is photovoltaics. This project has been designed and developed by power light corporation. In this project they can cover about 100 hectars.The name of the project is Magascona. The calculations from the company can illustrate that the mentioned power plant can supply electricity for 20,000 homes. Moreover it can prevent from carbon dioxide emissi on annually by about 42,000 tons. A kind of renewable kinds of energy which is really controversial its future and its efficiency is nuclear power. In general nuclear energy is a kind of energy which is release from the atom of some elements through some reactions. This kind of energy sometimes can produce by doing some controllable processes to use this energy and convert the nuclear power to electricity. This method of producing electricity has its own advantages and disadvantages. Although some people are concern about its disadvantages but it might be a good alternative as response to the shortage of energy in future. Also there are different comparison between using nuclear power and fossil fuels for generating electricity. The general concept of generating of electricity from nuclear power can be explained through this way. In the first stage the Uranium element which is radioactive element should be extract from the mines. After that Uranium should be fed to the nuclear power plant as a main fuel for reactors. In power plants by using controllable reactions which can be called fission reaction an intense amount of heat will produce. The purpose of this intense amount of energy is to vaporise the water and use the resulted steam for spinning the turbines. The electricity which is produced by turbines will feed the electricity into electricity greed. In the last stage they will use this electricity for various purposes such as industry and homes. Although this method of producing electricity could be an alternative for the future. but there are many arguments for and against investment on nuclear power plants. Currently there are different countries that are invested on this industry such as France and USA. It might be claimed that France is the pioneer of producing electricity from nuclear power by having about 59 nuclear power plants. Generally the amount of electricity which is generated in this country is about 540.6 Tera watt hour and it is a huge amount of electricity. Currently France is the largest exporter of electricity from nuclear power. However the amount of investment in nuclear power plant is quite allotrope of the main nuclear power plants which was carried out in 1991 and 1993 was CIVAUX .This power plant has two phases. The first phase was built in 1991 and the other one built two years later. Both phases completed in 1999 and the government invested about 4.1 billion dollars on this project. There are a sig nificant issue in this project. At the time of testing this nuclear power plant before putting the electricity into the grid the engineers found out a leak from primary coolant, therefore they decided to shut down the reactor and repair the problem. Because, as some people might know, if any problem occurs during any reaction in these nuclear plants sometimes some disasters might occur, such as explosions. Unfortunately the amount of electricity which was produced in proportion to the time and investment on this project was not worth very much. The CIVAUX project work out 1,349 kwe and it was much lower amount among the other foreign projects.By comparison this project and the amount of energy which is produce by fossil fuels was not a successful project.By comparison this nuclear project to the one fossil fuel project for producing energy they have almost the same amount of electricity production. References http://en.wikipedia.org/wiki/Nuclear_power_in_France#Limitations Civaux 1-2 http://www.pbs.org/wgbh/pages/frontline/shows/reaction/readings/french.html http://www.scientificamerican.com/article.cfm?id=nuclear-cannot-solve-climate-change

Personal Environmental Ethics :: essays research papers

There are some people who believe that the United States' strictly forced endangered species laws seriously hamper our economy. I on the other hand must disagree. The endangered species laws were created for an important reason: to protect our earth's biological diversity. Whenever humanity interferes with the ecosystem for the purpose of economic growth it tears it apart piece by piece. It is for reasons like these we must have such tough laws, as in the Endangered Species Act. The fact of the matter is that a problem still exists today. Many policy-makers and forest industry representatives argue that the current forest and wildlife conditions constitute a "forest health crisis"(Peters, Frost, & Pace, 1999). The current crisis results from companies who tear down forests for their own profit. By doing this not only is the forest itself being destroyed, but the wildlife within it. Furthermore, in 1990 the EPA's scientific research team stated that destruction of habit ats, and species extinction are two of the four most critical global environmental issues (Biodiversity, 1999). As can be seen, companies who destroy the ecosystem for economic gain are creating irreversible problems that future laws cannot correct. To prevent further problems from occurring we must maintain all biodiversity laws. The basis of the laws are to protect all life, including all human life; and are crucial for present and future generations (Biodiversity, 1999). The federal government has taken charge of this situation, most notably through its endangered species protection efforts (Biodiversity, 1999). This has become a controversial, but necessary step in protection our ecosystem and all of the valuable resources it has to offer. Understanding those environmental issues are subjects of disagreement arising from different perspectives and values; the controversy of economic gain verse ecological conservation is not easily settled. I support wildlife preservation only to prevent extinction. I believe without these laws that we as humans will suffer greatly, because we would be unable to reap the benefits of the ecosystem. I agree with the congressional findings that various species of fish, wildlife, and plants have been rendered extinct as a consequence of economic growth and development intemperate by adequate concern and conservation (O'Laughlin, 1998).

Globalization and Dubai’s Tourism Industry Essays -- Dubai’s Tourism In

Dubai is one of the seven Emirates that make up the United Arab Emirates. Dubai is located in a south of the Persian Gulf on the Arabian Peninsula with the largest population of 2.2 million, 15% being Emiratis and 65% south Asians. Over the decades, Dubai has shown unbelievable growth, from a small fishing town to one of the most iconic cities in the world. The growth has been based on the oil discoveries and revenue it created. (Mazza, n.d.)In the past half century, Dubai’s economy was based on fishing, pearl diving, date farming, camel rearing and sea trade. By the turn of the 20th century, Dubai was a well-off port to attract settlers from Iran and India. This resulted to a large Indian population that settled in Dubai and was particularly active in the shops. This cosmopolitan atmosphere and air of tolerance began to attract other foreigners. This paper aims to investigate ways which Dubai have used to attract globalization and develop their tourism industry. Dubai put tourism at the core of its economic development plans in order to diversify and strengthen its economy, while decreasing its dependency on fluctuating oil prices (Sharpley 2008). The plans have been successful; in 2007, non-oil revenues contributed to 63% of GDP, with Dubai contributing 29%, to the UAE’s total GDP. What is more surprising is that due to Dubai’s push to use tourism to diversify its economy, Dubai contributes over 80% of the non-oil related GDP in the UAE. Dubai is now considered one of the top tourist destinations in the world. In 2011, Dubai’s top tourist source markets outside the UAE were Saudi Arabia, India, UK, Iran, and the US. Tourism in Dubai Tourism in Dubai is an important part of the Dubai government's strategy to uphold the movem... ...trips and tourism packages, all contribute to the continuous growth of tourism industry. Tourism has also had both positive and negative impacts on Dubai. It has boosted Dubai’s economy but has brought negative impacts. The negatives are mainly cultural dilution and poor working conditions for the informal sector workers. Works Cited Brook, D. (2013). How Dubai Became Dubai. A History of Future Cities. Marketing, D. D. (2012). Dubai for Tourism . Dubai, Dubai, United Arab Emirates (UAE). Mazza, G. C. (n.d.). Development of Tourism in Dubai. Retrieved 02 25, 2014, from Gastronomy and Global cities: http://laudergastronomy.com/wp-content/uploads/2013/05/Development-of-Tourism-in-Dubai_Grace-Chang-Mazza.pdf Sharpey, R. (2008). Tourism and hospitality Planning and Development. In R. Sharpley, & R. Sharpley, Planning for tourism: the case of Dubai (pp. 13-30).

Old Money vs. New Money

Scott Fitzgerald novel The Great Gatsby. By including this aspect in the boo k, Fitzgerald purpose is to reveal the two faces Of corruption in America through the novel' s geography and its characters. The book's geography represents the dichotomy of corruption through its pee pole. Two regions of Long Island, East Egg and West Egg, make up the setting of the novo el. These separate entities reveal the corrupt nature of â€Å"old wealth† versus â€Å"new wealth,† and con firm the formers distaste of the latter.When Gatsby invites the narrator, Nick, to one of his extra vagrant parties, Nick notices upon first observations that those in the party from East Egg â€Å"ass med to themselves] the function of representing the staid nobility of the countryside East Egg condescending to West Egg, and carefully on guard against its spectroscopic g tatty' (Fitzgerald 49). Since the residents of West Egg have unlaundered wealth, those in East Egg of more established wealth look d own upon them as possessing a lower social status. However, both groups are equally corrupt.Despite people of old money condescending ‘the blatant kinds of corruption† demonstrated by those with new money, they themselves â€Å"[Indus GE] quietly and Benson 2 discreetly in bribery, blackmail, and manipulation to maintain and consoled et [their] power† (Miller 81). Through Fitzgerald depiction of these mutually corrupt groups, h e makes the parallel between the unrealized corruption of West and East Egg and the Unit deed States' blindness to this fact. In addition, the characters' residence in the setting directly relate to their set o f values.For example, both Nick Caraway and Jay Gatsby (who live in West Egg) strong lay desire the acquisition of wealth. Nick is a stock broker, and Gatsby gains money by apart captivating in â€Å"every sort of illegal mischief, some of which is so dangerous that people are afraid t o talk about it† (Foster 146). These char acters represent the people in America who were new lay rich and achieved success through their strong desire for money. In contrast, character RSI such as Tom and Daisy Buchanan (from East Egg) represent the values of those with establishes d wealth: In their selfishness they lack compassion for others.When Gatsby dies at the end oft he book, â€Å"the only . Are his father, Nick, a postman, a handful of servants, and the o mourners welled man who at the first party had admired the library' (Foster 141). But Tom and Daisy choc SSE to leave Long Island behind rather than attend his funeral. Although it is unlikely that Tom loud go to his rival's funeral navy, he also lacks â€Å"a series of virtues .. . In the America of w which [he] is paradigmatic, such as vitality, efficiency, loyalty, and the necessity of a realize able dream† (Lena 40).Even though people in East Egg do not have the strong desire for wealth lie eke those in West Egg, they exhibit a different face of corr uption that is no less immoral. By giving g these traits to his characters, Fitzgerald depicts America's people as either greedy for wealth or lacking in common values. Benson 3 The geography and characters portrayed in the book reveal Fitzgerald depict ion off irrupt America through the concept of â€Å"old wealth† and â€Å"new wealth. † Throw ugh the book's geography, the author represents the separation of these groups in a clear w ay and describes the rivalry between them.

Medium enterprises in the society

Globalization has turned the status of the small and medium enterprises in the society. They have raised their standards to achieve the target market, promoting the business operations, perfecting their values, brands and images in the market. Research indicates that the correlation appears to be evident between the business entities and efforts help to boast the opportunities and the image of these small enterprises in the economy. The progress has further been indicated to shift upward from the ability to assimilate high technological demands that are at par with the global standards at all times of the modern consumers.Walnut club is one of these enterprises, in which the brand image is tremendously given the prestige in UK and EU hotels and motels. The restaurant has started the business just recently but has managed to open several outlets in the area. The main branch of the club is in Hathersage, while services of catering music and other traditional arrangements of functions a nd meals are provided by the club. (Walnut Club, 2008). The club provides services to all the categories and class of people and so many people are attracted towards the club.The club deserves the resonance of the people and provides satisfaction to all its members. The club has many international clients and it has observed the movement of these clients for the sake of fame and image. b) Aims and objectives of the study To effectively determine how small and medium enterprises are able to promote the value and brand image for higher productivity and profitability amidst the highly dynamic global competition, this study seeks to attain the several aims and objectives.To begin with, using Walnut Club as one of the most successful business in the group of small and medium enterprises, this paper will seek to establish the best management practices for achieving such high levels. In this respect clear evaluation of Walnut management will be undertaken in all of its management units in UK. To add to that, the study will seek to establish the actual methods that Walnut Club and indeed other small and medium enterprises use to promote their value and brand image. The decision of the consumer is influenced by the role of the brand image of the Walnut club compared to the other clubs in the area.Finally, the study aims at finding out possible missing links in promotion of value and brand image in Walnut and conclude possible ways of enhancing and promoting the same demands in small and medium enterprises. Chapter Two Literature review a) Introduction The overview of the chapter related to the literacy materials is given in this chapter and the brand image promotion related to the small and medium enterprises. It therefore seeks to support the main theoretical principles of consideration in line with the objectives of the study.b) Small and medium size businesses operations Small and medium enterprise is a term mainly used to categorize the size of business units depen ding on different criteria. These businesses are categorized to have the amount of having 50-250 people in the firm in the countries of Europe. In Europe and particularly in EU has standardized the reference of SME while many of other countries globally use different ratings. It is worth noting that globally, SMEs form over 90% of the total number of business units in existence.In EU, about 65 million people are employed by SMEs operating in different sectors. As a comparison with larger business enterprises, SMEs have much higher flexibility both in their internal and external operations when compared to other enterprises. Indeed, this flexibility has been linked with their increased capacity to offer highly personalized services making them to easily win the consumers affection (Tsoukas and Robert, 2002, 74-76; Wren and Storey, 2002, 335-338; Ryan and Hiduke. 2003, 78-81). c) Customer value in small and medium enterprisesSMEs managed over the following years to create its place in the market and compare it with the other personal operations and the management interlinks. Customer value is perhaps the most important aspect of management as it defines a business unit's ability to apply different aspects of management to suit each of the consumers demands at all times. Accel (2004); Bushe (2001, 104-105) indicate that due to the fast rising ability to apply technology at all levels of management, their role in managing consumer demands has greatly increased.The ability to respond to the consumer demands with minimal bureaucracy increases their grip on the customers' loyalty. The core of the SMEs application is the due to the reduced costs and the large amount of credit owing to attract more customers to define the trend and the growth. This has particularly been important in the hospitality industry where consumers are highly sensitive not just to the size of the business unit; the quantity is deferred by the size and quality. The brand is considered as one of the key pillars in determining the road map to success for the different SMEs.Creation of the effective brand helps in creating positive perception and image to the consumers and therefore generate the required competitive capability for the SMEs (Robbins, 2005; Prahalad and Ramaswamy, 2004, 103; Kennerley et al, 2003, 65-69). Though this aspect application is hard as Fox (2005, 45-48); Donegan (2002, 56-57) indicate, it is mainly based on the overall ability of the management to relate the different aspects of the business operations and the dynamic market demands.At this point, the management should be able to leverage the enterprises' strengths and derive the core values for the staff and the consumers (DuBrin, 2006, 99-102; Goh, 1998, 15-22; Kuratko, 1997, 24-33; Roper and Hewitt-Dundas, 2001, 99-117). This ensures that interlinks between different products and services offered by the business unit are established. The establishment of the brand image for the SMEs is much more e asier and due to the simple strategic decision making and the communications the planning and the decision becomes more easier in both ways for the organization and as well as the management.d) Culture management and change demands for SMEs The organization culture is very essential in the modern business operations. Business image and value is indeed considered to be part of the overall culture where interplay of management and employees’ views, beliefs and trends in their operations dictate the ability to effectively attract customers and maintain high quality of the services offered and customer service.Through operating as a small or medium business unit, it is possible to operate in fewer teams and therefore create a highly cohesive unit to address all the demands for growth It is indeed much easier to cite areas with need for change and view change as part of the overall continuous demand to grow and move rapidly by assuming the names of small and medium. Business opera tions have recently seen a major turn in demand for diverse application of the concepts of management techniques to enhance higher levels of compatibility with the fast growing divergence needs of the consumers.The ability to enhance great levels of diversity that fits the different consumers in particularistic niches creates a competitive advantage over other similar businesses. The notion is indeed very complex with the consumer demands fast evolving with time. However, SMEs have been cited to have an upper hand in their ability to assess and re-invent their products and services to fit their different consumer needs.Though in the past researchers have generated divergent views and failed to establish a standard method for promoting diversity among the SMEs, it is clear that all lines affiliated to consumer products and services design should operate hand in hand to respond to the different consumer needs. e) SMEs and Diversity In bid to effect greater levels of diversity to attra ct and retain the consumers in Walnut, the management established ‘super' ingredients that gave all the foods prepared it a highly organic outlook that has made a must stop center.The general manager of Walnut Sean OToole points out that the diversity of the meals as it has come to be understood about Walnut, always have a new setting that reflects its different dishes that are served at any meal (Walnut Club, 2008). In addition, the management indicates that though consumers may not have the actual taste of the dishes served by the Walnut especially for the first visitors, the display and the setting of the restaurant have left them wishing to get back for similar diverse services.However, the management indicates that careful resources application should be articulated to ensure that funds are employed only to promote profitability (Engwall et al,2005, 228-431; Fan and Phan, 2007, 1121-1125). f) Leadership in SMEs Leadership for small and medium business enterprises is one o f the most important aspects that not only dictates the proposition of value and brand image, but determines their application at different instances. As indicated earlier, the direct notion of an enterprise as a small or medium business derives the necessary impetus to grow and move to the higher levels possible.Clifford (2008, 41-42) and Dettmer, (2003, 51-53) point out that leadership creates the necessity to improve the value of consumers and staff as a major facet that dictates the overall intrinsic image that later manifests itself to the outside community. Taking into consideration the need to stay atop of others and mainly constrained by the resources' availability, leadership of SMEs seeks to enhance better highly integrated system where emergent leaders assimilate different offices with minimal residual effects.It is in this view that SMEs leadership encourages instantaneous skills promotion that seeks relegation, innovation and creativity, and also networking that derives the necessary niche for establishing the best image for the consumers. g) SMEs and Technology demands Technological advancements have been cited as one of the most important tools for the 21st century businesses progression. However, it has been cited to be even more important to the SMEs in that it dictates their ability to widen their general scope within the colonization areas of target.Presently, most of the consumers in the different countries like Britain focus their status on the basis of the image of a given business enterprise (Krake, 2005, 229-331; Merrliee, 2007, 405-409). Under this consideration therefore, use of technology becomes a facilitating instrument and also an element for assessment. Technology as a facilitating agent is used in advertisements that reflect effectively on the types of services and products being offered by the business units and therefore easy value and image assessment by the consumers.On the other hand, the nature of different advertisements directly curves the necessary brand image and value of the consumers. To effectively raise the overall image of the company, the managements of SMES have sought to integrate both high technology and personalized systems to invoke holistic customer satisfaction as part of the overall value in the business unit. Chapter Three Methodology a) Introduction This chapter forms one of the most important sections of a dissertation. It is the actual basis upon which the major objectives of the study and the research question will be evaluated.Johnson (2000, 54-57) points out that the methodology section acts as a major assessment tool for determining the authenticity of the research. In this case, the Walnut club management, employees, and the consumers will form the main consideration which will be used to ascertain the viability of the hypothesis statements. To add to that, this section will offer an inclusive critique of the techniques that will be applied in the study. The major aspects o f this section will include. b) Purpose of the studyPromotion of value and brand image application in the small and medium size enterprises enables them to realize their missions and effectively trace their strategies for profitability and subsequent growth and development (Wong Ho, 2005, 155-162; Mikulecky, 2007, 45-47; National Defense University (N. D. ). 2008; Senge, 1998, 11-12). This application is reflected as a matter of different direct and indirect functions explicit in management through staff operations, perceptions, culture, and customer views.The methodology section will therefore seek to collect the major views and perception from all the stakeholders on the relationship between promotion of value and brand image of Walnut club with its enviable progress. c) Research scope and time frame As indicated earlier in the objectives of this study, the researcher will seek to establish how value and brand image can be promoted in small and medium size enterprises to raise the ir productivity and profitability in their major operations.Therefore, the study will delimit itself to affect the demands of this study to Walnut club in and its main branches in UK. With businesses’ overall value and brand image being indeed very complex, the study will further concentrate its considerations to the staff of Walnut club, and its main consumers to seek their views in relation to the objectives of the study. To effectively cover all the objectives of the study, the researcher will take a period of six months from the day of commencement for the study.Though the time appears to be long, it may turn out to be just enough or indeed much less depending with the cooperation of the respondents. d) Data and data collection Effective research according to Mikulecky (2007), is the one that has the highest capacity to apply the necessary theoretical framework and major demands of modern development with the actual field aspects to assimilate the necessary position for e ffecting growth and development. Data collection methods that are applied by the researcher indeed are the main determinant of the efficiency that will be assimilated by the study.To ensure that this research aligns with the guideline of the research questions and further steered by the objectives, the data collection methods will be designed in a manner that appreciate the nature of the research itself to assimilate the highest possible acceptable outcome. ? Primary data The data will be collected from the staff and then from the customers of the Walnut club, its members and others. The main point of the research is that on the basis of this data and the survey of the primary data conducted the data shall be the main source of information and the only link of the customers and the management.The consumers' role shall also be defined by the survey conducted. Questionnaires shall be constructed and will be used for the different levels of management and the stake holders which shall be assessed in such a manner that that basic information is reserved. It is worth noting that though observation will not be used as part of the data to be analyzed by the study, it will be a key element in supporting the major views and orientation of the study in the discussion section. Â ¦ Secondary dataThe secondary information is required to complete the initiative step of the research and to draw the result effectively of the first phase of the analysis of the survey. Though the main data counted will not be analyzed of the Walnut club, it will still serve as the major outline in the terms of promotion and the brand image in these small and medium enterprises by giving the overall view and picture of the other regions and areas globally. As a result, secondary information will be presented as a form of literature review in chapter two and three of the main dissertation.Particularly, this literature will be assimilated from major libraries, institutions, and other related smal l and medium sized enterprises websites. The literature view acts upon as the major source of the view and this helps in analyzing the data carefully. e) Samples and Sample Selection Due to the size of the Walnut club in nature and categorization, the sample will be small in size and focused to Walnut and its customers only. Therefore, the samples will include the top management, the middle level managers, and the lower level Walnut employees.To ensure better and higher viability of the results, the researcher will employ strategic sampling methods to reduce the levels of bias in the main results. However, it will leave room for random sampling method to adjust or cater for different non responses. f) Measurement and analysis of the results As indicated earlier, this study is qualitative in nature as it will seek to establish how value and image brand can be effectively promoted among the small and medium sized enterprises for growth and development of the business unit.It is from t his notion that the measurements will be developed in a format that is harmonic with the research objectives while taking into consideration of the model that will be employed during its analysis g) Limitation of the study To effectively complete the study, the researcher expects to get the following limitations. To begin with, there is a possibility of non response and late responses from different respondents. This may delay the whole study out of the expected time frame of six months.To address such problems, the researcher will schedule the questionnaires issue and interviews to start early enough during the study. Follow up will also be applied to non response and late responses. The time frame of six months that the research is expected to take is considered to be limiting in that understanding of value and brand image promotion may require more time to intrinsically comprehend its dynamics at all levels.Indeed more time for this research could assist in inclusion and use of a larger sample and review of more literature to give more accurate results. The researcher will ensure that all the available time is utilized maximally to ensure that all aspects of the study are covered. Finally, taking into consideration that Walnut club is an extremely busy business, the researcher expects to get a hard time fixing into their programs to ensure that the study do not interfere with the normal running while maintaining the necessary research standard.